Occasionwear, edited
Dress for the moments that matter.
Honest, practical style advice for mothers of the bride and groom, wedding guests and every big occasion, from stylist Vivian.
Start here
What are you dressing for?
Each guide covers what to wear, the colors and dress codes to know, what flatters, and when to start shopping.
Mother of the Bride
Polished, photo-ready and comfortable from the first look to the last dance.
Read the guide
Mother of the Groom
How to coordinate with the wedding party and still look entirely like yourself.
Read the guide
Wedding Guest
Black tie, cocktail, garden, beach: what each dress code actually means.
Read the guide
The shopping timeline
Start sooner than you think.
The best dresses sell out and alteration slots fill up fast. Here is the rhythm we recommend for a big event.
6
Months out
Browse & talk
Ask the couple about colors and formality, then start saving the looks you love.
4
Months out
Choose your dress
Order it now to leave room for shipping, sizing swaps or a made-to-order lead time.
2–3
Months out
Alterations
Book your tailor early. Bring the shoes and undergarments you’ll wear on the day.
2
Weeks out
Final fitting
Last adjustments, then finish the look with your shoes, wrap and jewelry.
Meet Vivian
The friend who happens to know fashion inside out.
Vivian grew up in occasionwear. She’ll listen to what you need for your event, your body, your budget and your vision, then help you find something you feel genuinely beautiful in.
- 60-minute personal styling session, $50
- Virtual via Zoom, or in person in NYC and Mineola, NY
- Dress, shoe and accessory direction you keep
“Spending more does not always mean a better result. Fit and alterations matter more than the price tag.”
From the Mother of the Bride guide
From the Desk
The latest guides
- The Complete Wedding Guest Dress Guide: What to Wear to Every Type of WeddingEverything you need to know about what to wear to a wedding — from decoding dress codes to seasonal style guides, color rules, and what to avoid.
- The Complete Mother of the Groom Outfit GuideEverything you need to know about choosing the perfect Mother of the Groom outfit — from silhouettes and colors to coordinating with the Mother of the Bride.
- The Complete Mother of the Bride Dress Guide: Everything You Need to KnowEverything you need to know about choosing the perfect Mother of the Bride dress — from silhouettes and colors to accessories and when to start shopping.